Read this article for more context, help, and examples.

Answer The Following Questions

Problem **

What problem does the company, the team or you want to solve? Or what unmet need does it want to satisfy?

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Outcome

Business outcome: What does our company, or team look like once we solved the problem?

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Customer outcome: What does the world look like once we solved the problem?

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What is more important (Be honest)? The business outcome or the customer outcome? Why?

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Guiding Principles

The guiding principles take you from problem to outcome. List 4 to 6 guiding principles about how the company operates. A principle provides answers to:

• What does the company feel is most important?
• What behavior does the company want to promote?
• What behavior does the company really want to avoid?

1. Principle 1